The above photos represent a series I art directed for Factor Back to School, 2025. The aim was to showcase variety, new recipes, and deliciousness. This is just one of many projects I had the opportunity to work on for the Factor brand. Below are different design realms I worked in, including my contributions.
Paid Social
I’ve worked on a variety of both glossy and UGC imagery for paid social statics. The following designs are top performers for the Factor brand, helping bring in over 300 conversions (customers) to the brand.
My Contributions: Manipulating existing imagery; Creation of new designs with supplied copy; Offer versioning; Resizing and delivering proper files
Tools Used: Figma, Adobe Photoshop | Platforms: Meta
Organic Social
Besides paid social, I’ve also worked on organic social for the Factor brand. Allowing both current and former customers to see our new product offerings and come back! The following are top performing, buzz worthy assets that received high engagement levels.
My Contributions: Manipulating existing imagery; Creation of new designs with supplied copy; Delivery of proper files
Tools Used: Figma, Adobe Photoshop | Platforms: Meta
